Literature review on impulse buying behavior
A Literature Review of Compulsive Buying – A Marketing
Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis Literature Review The study of Online Buying Behavior has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of
Free Consumer Behaviour Literature Review – The WritePass
Jul 08, 2016 · Impulse Purchase Behaviour Among Generation-Y. The IUP Journal of Marketing Management, Vol.XIV No. 1 February 2015. fashion appearance and instant gratification were the factors highly motivated the youth to impulse buy. The impulse buying behaviour of the youth is associated with variables other than their socio economic profile.
(PDF) STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A
This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives. The third section, presents a
The Buying Process: Effects of and on Consumer Mood States
Compulsive buying disorder (CBD) or oniomania belongs to a residual class within Impulse Control Disorders (DSM-IV-TR) and requires more accurate diagnostic classification. It is characterized by an excessive desire for acquisition and by inability to control the purchase of new objects, despite awareness of the inappropriateness of the behavior.
Impulse Buying Behaviour of Generation Y in Fashion Retail
Impact Of Impulse Buying On Consumer Buying Marketing Essay Literature Review 2.1 Consumer Behavior. Consumer behavior is analyzing the "when, why, how, and where" of a person buying/not buying a product. It aims to gain an understanding into the buyer’s decision making process, both as individuals as well as in groups. 3.2 Impact of
(PDF) A Review of Impulse Buying Behavior
Jul 18, 2012 · Impulse buying is a common behavior today. Our culture of consumption enables us to succumb to temptation and purchase something without considering the consequences of the buy…
A Review of Impulse Buying Behavior | Muruganantham
There are many definitions on impulse buying, the most common one’s are explained below. Rook (1987) suggests impulse buying occurs when a consumer experiences a sudden and often persistent urge to buy something immediately. The impulse to buy is hedonically complex and may stimulate emotional conflict.
A study of Retail Display and Impulse Buying Behavior
Jul 02, 2013 · Therefore, the study of consumer buying behaviour is essential in order to target all the customers in all different geographical areas. In addition, studying the consumer buying behaviour is essential especially in conditions of fierce competition in the market.
Compulsive Buying Disorder - an overview | ScienceDirect
The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Retailing and Consumer Behavior. It gives a broad overview of the impulse buying construct and the various behavior related aspects.
DE LA SALLE UNIVERSITY – DASMARIÑAS COLLEGE OF
Sep 08, 2008 · Programme evaluation regarding how to trigger consumers’ impulse buying behaviour has become a concern of enterprises in terms of developing effective marketing models. Using the quantitative method, this study probed into the effects of cosmetics consumers’ consumption situation and
A STUDY ON CONSUMER BUYING BEHAVIOUR OF COSMETIC
— In recent years, several researches conducted in the field of consumer behaviour because of increased importance given to brand management and performance. Technological factors such as the availability of personal computers and internet access,
(PDF) A Review of Literature on Impulse Buying Behaviour
The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying …
Project on Visual Merchandising - SlideShare
Oct 20, 2011 · LITERATURE REVIEW. Consumer Behaviour Christopher (1989) studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. impulsive buying and deprivation. On the other hand, three possible consequences of consumer
Impulse Buying: A Literature Review - Supriya M. Kalla, A
the act of impulse buying (Wood, 1998). H1. The hypothesis of this research is that the income of the consumer has any effect ontheir buying behavior. Harmanciouglu (2009) suggested that to promote the impulse buying urge and behavior of new products, marketing managers may emphasize excitement, fun and variety in their promotional activities.
An investigation into impulse buying behavior among Indian
A Literature Review of Compulsive Buying – A Marketing Perspective Shruti Gupta The Pennsylvania State University at Abington Compulsive buying is a form of addictive consumption where consumers purchase goods that they either don’t need or can’t afford. This paper reviews the literature on this problem behavior and summarizes the